Massimo Perotti was born in Turin on 26 October 1960. He graduated in Economics at the University of Turin with honours (110/110).
In 1984, before completing his studies, he began working in Azimut alongside its founder, contributing significantly to the company’s growth. He became an executive in 1987, at the age of 27. He joined the board of directors of Azimut Benetti S.p.A. with delegated powers since the early 1990s and he was appointed chief executive officer of the main “Azimut Division”, in 1996, at the age of 36.
In 2005, at the age of 44, he acquired the majority of Sanlorenzo, for which he assumed the role of chief executive officer and subsequently also of chairman. He has been leading the Group on a path of constant and sound growth until achieving a global reach, with an exponential increase in turnover, from €42 million in 2004 to €674 million in 2021, facing the 2008 financial crisis and the subsequent collapse of the yachting sector without the recourse to redundancies or social safety nets. In 2019, Sanlorenzo was listed on the STAR segment of the Italian Stock Exchange and Massimo Perotti retained the majority of shares.
In 2014, he was unanimously elected chairman of UCINA, Confindustria Nautica. He is currently a member of Confindustria Nautica’s board.
In 2017, he was awarded the honorary title of ‘‘Cavaliere del Lavoro’’ (Italian Order of Merit for Labour). In 2019, he won the EY “Entrepreneur of the year” award for Italy.